Focus Groups

Focus groups are the most recognizable qualitative methodology. They represent the most powerful forum for idea generation, brainstorming, collective discussion and issue exploration.

The power of the group lies in its flexibility. A wide range of projective (indirect) techniques are possible – these unlock valuable emotive responses from the hearts and minds of consumers giving you deep insights around your brand.

Variations on the standard focus group theme include mini, friendship, buddy, safari and conflict.

Online, face to face, reconvened and multiday. Let us help you realize the maximum insight potential of this solution.

Focus Groups	Social Media Landscaping	Online / Mobile	One on One	Insight Genesis Network