Online / Mobile

Online + Mobile qualitative solutions offer marketers new, different and ever-growing opportunities to gain insight into the hearts and minds of consumers.  Online research gets us closer to the consumer without geographic limitations and travel costs. Welcome news. All without any insight sacrifice.

Online fosters a natural environment of experiential exchange which in turn enables consumers to open up and reveal their innermost feelings – thus leading to deep and contextually accurate insights.  Add online projective techniques and the depth, richness and quality of insight is remarkable.  Respondents in our online studies use dynamic web technologies to evaluate advertising and packaging concepts, videos and product prototypes. This feedback is easily rolled into our innovative reporting, which bring your results to life.

When online meets mobile technologies, the possibilities are unlimited.  Adding a mobile dimension to online enables us to listen and learn from consumers in their own words, images and videos.  Whether it’s a home movie that illustrates how consumers fit products into their lives, or simply using mobile to conduct a live video-enabled discussion, mobile + online = the powerful consumer insight combination.

We specialize in providing mobile + online custom research solutions to clients, and our experience dates back over a decade. Like all qualitative methods, this is extremely flexible and our offering includes: asynchronous online discussion forums, video enabled live online focus groups, live one on one interviews via instant messaging, online diaries, online ethnographies and other longitudinal qualitative options.

Focus Groups	Social Media Landscaping	Online / Mobile	One on One	Insight Genesis Network