Social Media Landscaping

Social media offers unique opportunities for marketers to gain insight into the hearts and minds of consumers. Social networking services such as Twitter and Facebook offer natural language commentary in a raw and emotionally rich format.

Established models of social media measurement provide metric based information, but fall short when it comes to delivering directional insights. We can all “mine” or count what people are saying and how often, but what do they really mean and why should you care? What is the motivation behind the comment or "spike" in mentions of your brand? What is being said and shared about your competitors and how does this compare to what is being said about you? What is the next breaking story likely to be and why do you need to have it on your radar?

Insight Genesis™, our social media custom consulting solution, can be added to your marketing research mix to complement or replace traditional primary research methods. For example, it is possible to leverage social media to create the content, attributes and language of your questionnaire, thus eliminating the need for a pre-quantitative layer of primary qualitative research. The applications are infinite.

In addition to helping you understand what is being said about your brand, we can guide you on how best to leverage social media as a communications platform. What should you be saying and where should you be saying it? Where are the information gaps you need to fill? Are there consumer myths you need to dispel about your brand? We can also provide ongoing monitoring, analysis and reporting, so you stay informed and in touch with the evolution of your brand online.

Insight Genesis™ reveals the meaning behind the metrics.
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Focus Groups	Social Media Landscaping	Online / Mobile	One on One	Insight Genesis Network